Ngezinguquko esimweni somnotho womhlaba kanye nokuthuthuka okuqhubekayo kokuziphatha kwabathengi, imakethe yezipho zikaKhisimusi yohwebo lwangaphandle ilethe amathuba amasha nezinselele ngo-2024. Kulesi sihloko, sizohlaziya ngokujulile izitayela zemakethe zamanje, sihlole izinguquko kubathengi. isidingo sezipho zikaKhisimusi, futhi siphakamise amasu emakethe okuhlosiwe.
Uhlolojikelele lwesimo somnotho womhlaba
Ngo-2024, umnotho womhlaba usabhekene nokungaqiniseki okuningi, okuhlanganisa ukungezwani kwezwe, izinkinga ze-supply chain, kanye nokuqinisa imithetho yezemvelo.Nakuba lezi zici zingadala izinselele, ziphinde zakhe amathuba amasha kumabhizinisi anamakhono amasha namasu okuphendula avumelana nezimo.
Izinguquko ekuziphatheni kwabathengi
Ngokuqwashisa okwandayo kokuvikelwa kwemvelo kanye nesidingo esikhulayo sokwenziwa komuntu siqu, abathengi baya ngokuya bephendukela emikhiqizweni eqhubekayo futhi eyenziwe ngokwezifiso lapho bekhetha izipho zikaKhisimusi.Ngokwedatha yakamuva yocwaningo lwabathengi, abathengi abangaphezu kuka-60% bathi bancamela ukuthenga izipho ezibonisa amanani abo siqu.
Amathrendi emakethe amakhulu
1. Ukuvikelwa kwemvelo kanye nokusimama: Ngokukhula kokukhathazeka komhlaba wonke ngezindaba zemvelo, abathengi abaningi kanye namabhizinisi bavame ukuthenga izipho ezenziwe ngezinto ezinobungani ebhizinisini.Isibonelo, izipho ezisebenzisa izinto ezigaywe kabusha noma ezibolayo ziya ngokuya ziduma.
2. Imikhiqizo ehlakaniphile yesayensi nobuchwepheshe: imikhiqizo yobuchwepheshe obuphezulu, efana nemishini egqokekayo ehlakaniphile, amathuluzi ezishintshayo ekhaya, njll., isiphenduke indawo eshisayo emakethe yezipho zikaKhisimusi ngo-2024 ngenxa yokusebenza kwayo nokuqamba okusha.
3. Ukudidiyelwa kwesiko nesiko: Inhlanganisela yezinto zamasiko endabuko kanye nomklamo wesimanje kungenye inkambiso enkulu.Isibonelo, imihlobiso yasekhaya yesimanje ehlanganisa izinto zendabuko zikaKhisimusi ithandwa ngabathengi beminyaka ehlukene.
Iziphakamiso zamasu emakethe
1. Qinisa amasu okuthuthukisa umkhiqizo esimeme: Amabhizinisi kufanele aqinise isithunzi semikhiqizo yawo ngokuya ngentuthuko esimeme futhi athuthukise imikhiqizo eminingi ehlangabezana namazinga okuvikela imvelo ukuze ahlangabezane nesidingo esikhulayo semakethe.
2. Thuthukisa uguquko lwedijithali: Qinisa izinkundla zokuthengisa eziku-inthanethi futhi usebenzise idatha enkulu nobuchwepheshe be-AI ukuze uhlaziye ngokunembile ukuziphatha kwabathengi ukuze unikeze ulwazi lokuthenga oluqondene nawe.
3. Qinisa ucwaningo lwemakethe: Yenza ucwaningo lwemakethe njalo ukuze uqonde izinguquko ezidingekayo ezifundeni ezahlukene namaqembu ahlukene, ukulungisa kangcono imikhiqizo namasu okumaketha.
Ukubaluleka kokuqamba izinto ezintsha nokwenza ngokwezifiso
Ukuqamba okusha akubonakali nje kuphela ekuthuthukisweni komkhiqizo, kodwa nakumasu esevisi nawokumaketha.Amasevisi enziwe ngendlela oyifisayo agqamile, akhulisa kakhulu ukwaneliseka kwamakhasimende futhi akhulisa ukwethembeka komkhiqizo.Isibonelo, amabhizinisi anikeza ukupakishwa kwangokwezifiso namasevisi ekhadi lesipho agqama kakhulu phakathi nokuthengiswa kwamaholide.
Ngaphezu kwalokho, ngokuklama ngokubambisana noma imikhiqizo elinganiselwe, izinkampani zingakha ukuxhumana okuseduze nabathengi, futhi lawa masu asetshenziswe ngempumelelo kwezinye izinhlobo zemikhiqizo ephezulu.Lelisu alikhulisi nje kuphela ukuhluka komkhiqizo, kodwa futhi lithuthukisa ukuncintisana kwemakethe yomkhiqizo.
Iqhaza lokumaketha kwedijithali
Esikhathini sedijithali, isu elisebenzayo lokumaketha kwedijithali libalulekile ekubambeni nasekugcineni ukunaka kwabathengi.Ukukhangisa kwenkundla yezokuxhumana, ukumaketha kwabathonya kanye nokukhangisa okuhlosiwe konke sekuphenduke amathuluzi abalulekile.Ngalawa mathuluzi, izinkampani zingafinyelela ngokunembe kakhudlwana kumaqembu azo abathengi abawahlosile, kuyilapho zinikeza inkundla yokuxhumana nabathengi, zithuthukisa ukusebenzelana kwabathengi nokwethembeka komkhiqizo.
Amathuba nezinselelo ku-transnational maramakethi
Ngezipho zikaKhisimusi zohwebo lwangaphandle, imakethe yomhlaba wonke inikeza indawo ebanzi yokuthuthukiswa.Kodwa-ke, amazwe ahlukene nezifunda zingaba nezidingo ezihlukene kanye nezintandokazi zezipho zikaKhisimusi.Ngakho-ke, amabhizinisi adinga ukwenza ucwaningo olunzulu ngemakethe ngayinye ukuze akhe isu lemakethe elihambisana nesiko lendawo kanye nemikhuba yokusebenzisa.
Ngokwesibonelo, ezimakethe zase-Asia, abathengi bangase bathande izipho zikaKhisimusi ezihlanganisa izici zamasiko endawo.Ezimakethe zaseYurophu nezaseMelika, imikhiqizo yobuchwepheshe evumelana nemvelo nentsha ingase idume kakhulu.Ngakho-ke, ukuba nenhlanganisela yombono womhlaba kanye namasu endawo kuzoba ukhiye wempumelelo yebhizinisi.
Inhlanganisela ye-e-commerce kanye neziteshi zokuthengisa zendabuko
Emakethe yezipho zikaKhisimusi zohwebo lwangaphandle, inhlanganisela yamashaneli okuthengisa endabuko kanye ne-e-commerce isiphenduke indawo entsha yokukhula.Izitolo zenyama zinikeza amathuba okuhlola nomuzwa wemikhiqizo, kuyilapho izinkundla ze-e-commerce ziheha inani elikhulu labathengi ngokunethezeka nezincomo eziqondene nawe.Amabhizinisi kufanele athuthukise amasu okuthengisa eziteshi eziningi, afinyelele ukuxhumana okungenazihibe phakathi kwe-inthanethi nokungaxhunyiwe ku-inthanethi, futhi anikeze ulwazi lwesevisi yamakhasimende oluhlangene futhi oluphumelelayo.
Isibonelo, ngokusetha ukubhukha ku-inthanethi kanye nezinsiza zokuthatha ungaxhunyiwe ku-inthanethi, ngeke nje kuthuthukiswe ukusebenza kahle kwezinto, kodwa futhi kwandise ithuba labathengi ukuthi babone isitolo, ngaleyo ndlela kuthuthukiswe umphumela wokuthengisa uwonke.
Ukusabela okusheshayo ekusungulweni komkhiqizo kanye nempendulo yemakethe
Ukusungulwa komkhiqizo kuyisihluthulelo sentuthuko esimeme yohwebo lwangaphandle imboni yezipho zikaKhisimusi.Amabhizinisi adinga ukuphendula ngokushesha kumpendulo yemakethe futhi alungise amasu omkhiqizo.Lokhu kuhlanganisa ukwethulwa kwemikhiqizo emisha ngemijikelezo emifushane, kanye nokuphindaphinda ngokushesha kanye nokwenza kahle okusekelwe empendulweni yabathengi.
Ngokusungula uchungechunge lokunikezela oluvumelana nezimo nokuqinisa ukubambisana nabaklami, amabhizinisi angakwazi ukwethula ngokushesha imikhiqizo emisha ehlangabezana nezidingo zemakethe, njenge-edishini elinganiselwe noma izipho zoshicilelo olukhethekile, ezingagcini nje ngokuhlangabezana nesidingo sabathengi sokusha, kodwa futhi zithuthukise ukuncintisana komkhiqizo. .
Qinisa ubudlelwano bomhlaba wonke.
Esimeni sezimakethe zomhlaba, ukusungula nokugcina ubudlelwano obuzinzile kuyisici esibalulekile empumelelweni yamabhizinisi ohwebo lwangaphandle.Ngokusungula ubudlelwano obuhle nabahlinzeki, abasabalalisi, nabathengisi phesheya, izinkampani zingangena ezimakethe ezintsha ngempumelelo futhi zinciphise izithiyo zokungena.
Ngesikhathi esifanayo, ukubambisana kwemingcele kuletha namathuba okushintshana ngamasiko, okusiza amabhizinisi ukuthi aqonde kangcono futhi avumelane nokwehluka kwamasiko ezimakethe ezahlukene, ukuze bakhe imikhiqizo ethandwa kakhulu emakethe okuqondiswe kuyo.
Ukusetshenziswa okuphelele kwedatha enkulu nokuhlaziywa kwemakethe
Ngokuthuthuka kobuchwepheshe, ukubaluleka kwedatha enkulu nokuhlaziywa kwemakethe emakethe yezipho zikaKhisimusi yohwebo lwangaphandle kuyakhula.Izinkampani zingahlaziya idatha enkulu ukuze zithole ukuqonda ngokuziphatha kwabathengi, zibikezele amathrendi emakethe, futhi zithuthukise amasu omkhiqizo nawokumaketha ngokufanele.
Isibonelo, ngokuhlaziya umlando wokuthenga wabathengi kanye nokuziphatha ku-inthanethi, izinkampani zingenza izincomo zomkhiqizo zibe ngokwakho futhi zithuthukise amazinga okuguqulwa.Ngesikhathi esifanayo, ngokuhlaziywa kwezitayela zemakethe, amabhizinisi angabikezela ukuthi yiziphi izinhlobo zezipho zikaKhisimusi ezingase zidume ngesizini elandelayo, ukuze alungiselele imisebenzi yokusungula kanye nokumaketha kusenesikhathi.
Isifinyezo kanye nethemba
Ngo-2024, inkambiso yentuthuko yemakethe yezipho zikakhisimusi yohwebo lwangaphandle ikhombisa ukukhula okubalulekile kokuhlukahluka kanye nokwenza kube ngokwakho.Amabhizinisi adinga ukuzivumelanisa njalo nezimfuno ezishintshayo zabathengi, asungule imikhiqizo emisha namasevisi, futhi athuthukise amasu okuthengisa ukuze ahlale encintisana.Ngokuhlaziya izitayela ezingenhla neziphakamiso zamasu, amabhizinisi angawabamba kangcono amathuba emakethe futhi azuze ukukhula okuzinzile.
Njengoba umnotho womhlaba kanye namaphethini okusetshenziswayo aqhubeka nokushintsha, imboni yezipho zikakhisimusi yohwebo lwangaphandle kufanele ihlale iguquguquka futhi isungula izinto ezintsha ukuze ivumelane nalezi zinguquko.Labo abakwazi ukulindela amathrendi esikhathi esizayo kusengaphambili futhi baphendule ngokushesha bangase bazuze umncintiswano futhi bazuze impumelelo yesikhathi eside.
Ngokuhlaziya amathrendi amakhulu kanye nokuziphatha kwabathengi bemakethe yezipho zikakhisimusi yohwebo lwangaphandle ngo-2024, leli phepha lihlinzeka ngochungechunge lwezincomo zesu lemakethe elisebenzayo.Kwethenjwa ukuthi lokhu okuqukethwe kuzosiza izinkampani ezihlobene zithole imiphumela emihle esikhathini esizayo sokuthengisa sikaKhisimusi.
Isikhathi sokuthumela: Apr-18-2024